Search Engine Optimization (SEO)
If your website isn’t search engine optimized, are people finding you online?
Whatever your issue, cause or campaign, search engine optimizing your issue advocacy, campaign, municipal or association website can mean the difference between a robust online audience and a return on your website investment or a website lost in the Internet wilderness.
What Is Search Engine Optimization (SEO)?
SEO is a process to improve a website’s rank on Google and other popular search engines. Novita employs several steps to optimize sites for search engine performance.
Get Your Keyword Sweet Spot
Keywords help match your site with searches for identical or similar words.
Selecting keywords is a balance. Pick terms too broad and you’ll end up competing with millions upon millions of other sites. Avoid odds like that.
Some keywords might rocket you to the top of a search, but if the terms are seldomly searched, what’s the point?
We will help you find your keyword sweet spot – where competition among other sites for top ranking is reasonable and search demand for a particular set of keywords is big enough to make a difference. We’ll take at least four keywords or keyword phrases per website page, research and compare them against your online competition and recommend what words or phrases to use.
Fine-Tune Your Website
Novita will fine-tune select areas of your site’s code so that online searchers find your site when you want it to be found.
What’s in your title tag? Do you have a description tag? Are your media files named? These are crucial elements to optimizing your site for search engines. We will analyze your site’s pages to determine if you are making the most of SEO opportunities and recommend changes. We’ll also create and submit a Google sitemap, which helps the popular search engine find and search your site.
Linking Campaign
SEO includes getting other sites to link to your site. The more links, the more likely Google and other search engines will consider your site relevant, which positions your site for better search engine treatment.
But all links are not created equal. Being linked to from sites with either an .edu or .gov suffix is viewed better than links from .com sites. And if you are linked to from link farms – sites that will link to your site for a fee – you may get banned from Google altogether. We will help select the best link for your site. We will even work directly with these desirable sites to get them to link to you.
Get Listed in Online Directories
It helps if your site is listed in online directories. Novita will get your site set up on Google, Yahoo! and MSN local directories, Local.com, Yelp, InfoUSA, which feeds hundreds of other directories, Internet yellow pages and the best local search directories.
More Information About Search Engine Optimization
